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Software · head to head

Trustpilot vs Big Cartel

Trustpilot logo

Trustpilot

Software

Review management platform for ecommerce

From
Free
Rated
-
Big Cartel logo

Big Cartel

Software

Straightforward pricing, no surprises

From
On request
Rated
-

The short version

  • Only Trustpilot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource; Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature

Where they differ

Only the attributes on which Trustpilot and Big Cartel actually diverge.

Attributes where Trustpilot and Big Cartel differ
AttributeTrustpilotBig Cartel
Starting priceFreeOn request
Free tierYesNo
Founded2011Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

Only in Big Cartel

Nothing recorded that Trustpilot does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Trustpilot

  • Collecting and displaying customer reviews on a business profilenot Big Cartel
  • Inviting customers to review after a purchase and showing ratings on sitenot Big Cartel

Big Cartel

No use cases recorded yet. See the Big Cartel review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Big Cartel

  • Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
  • Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
  • Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert

Pricing, plan by plan

Trustpilot

Free
  • FreeFree
    • Review collection
    • Basic analytics
    • Response tools
  • Professional$200/month
    • All Free features
    • Advanced analytics
    • Priority inbox

Big Cartel

On request

No published plan breakdown. See the Big Cartel review.

Which should you pick?

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.

Choose Big Cartel if

Nothing in the data separates Big Cartel from Trustpilot on the points above - pick on price and on how each one feels to use.

Questions people ask

Is Trustpilot or Big Cartel better?
Neither clearly leads. Trustpilot starts at Free and Big Cartel at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Trustpilot or Big Cartel?
Trustpilot has a free tier; the other does not. Paid plans start at Free for Trustpilot and On request for Big Cartel.
Does Trustpilot or Big Cartel run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Trustpilot for free?
Yes. Trustpilot has a free tier, so you can try it without paying. Big Cartel starts at On request.
What is Trustpilot best used for?
Trustpilot is most often used for collecting and displaying customer reviews on a business profile, inviting customers to review after a purchase and showing ratings on site. Of those, collecting and displaying customer reviews on a business profile and inviting customers to review after a purchase and showing ratings on site are not what Big Cartel is typically brought in for.
What can Trustpilot do that Big Cartel cannot?
Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard.

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