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Muck Rack vs Agility PR Solutions

Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Agility PR Solutions logo

Agility PR Solutions

Software

Media intelligence that drives PR success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no pricing is published, and every quote is prepared individually; Agility PR Solutions pricing is not published
  • They diverge on capability: Muck Rack covers Journalist profiles, Agility PR Solutions covers PR analytics.

Where they differ

Only the attributes on which Muck Rack and Agility PR Solutions actually diverge.

Attributes where Muck Rack and Agility PR Solutions differ
AttributeMuck RackAgility PR Solutions
PlatformsWeb, Browser-extensionWeb
Founded20092003

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Journalist profiles
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • Google Analytics
  • Browser-extension support

Only in Agility PR Solutions

  • PR analytics
  • Report builder
  • Journalist outreach
  • Microsoft Teams

Both cover

  • Media database
  • Media monitoring
  • Slack
  • CRM systems
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Agility PR Solutions
  • Monitoring coverage and measuring PR resultsnot Agility PR Solutions

Agility PR Solutions

  • Media monitoring across traditional and digital coveragenot Muck Rack
  • Journalist targeting and pitch personalisationnot Muck Rack
  • Social listening for trends and sentimentnot Muck Rack
  • Crisis monitoring and executive briefingsnot Muck Rack
  • Press release distribution through the newswirenot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Agility PR Solutions

  • Pricing is not published
  • Newswire distribution is a separate service alongside the monitoring platform rather than part of it

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Agility PR Solutions

On request
  • Media MonitoringFree
    • News monitoring
    • Social listening
    • Alerts
  • Media DatabaseFree
    • Journalist contacts
    • Media lists
    • Pitching tools
  • Complete SuiteFree
    • All features
    • Advanced analytics
    • API access

Which should you pick?

Choose Muck Rack if

  • You need journalist profiles.
  • You work on Web, Browser-extension.
  • You also want pitching platform.
Muck Rack review

Choose Agility PR Solutions if

  • You need pr analytics.
  • You also want report builder.
Agility PR Solutions review

Questions people ask

Is Muck Rack or Agility PR Solutions better?
Neither clearly leads. Muck Rack starts at On request and Agility PR Solutions at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Agility PR Solutions?
Muck Rack starts at On request and Agility PR Solutions at On request.
Does Muck Rack or Agility PR Solutions run on more platforms?
Muck Rack runs on Web, Browser-extension. Agility PR Solutions runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Agility PR Solutions is typically brought in for.
What can Muck Rack do that Agility PR Solutions cannot?
Muck Rack covers Journalist profiles, Pitching platform, Coverage reporting, Salesforce. Agility PR Solutions covers PR analytics, Report builder, Journalist outreach, Microsoft Teams. Both handle Media database, Media monitoring, Slack, CRM systems.
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