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E-commerce · head to head

Mailchimp vs Mint

Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Mint logo

Mint

Personal Finance

All your money in one app

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Mint service transitioned to Credit Karma platform; standalone Mint features migrated elsewhere
  • They diverge on capability: Mailchimp covers Email campaigns, Mint covers Expense tracking.

Where they differ

Only the attributes on which Mailchimp and Mint actually diverge.

Attributes where Mailchimp and Mint differ
AttributeMailchimpMint
Pricing modelUnknownfree
CategoryE-commercePersonal Finance
Founded20012006

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in Mint

  • Expense tracking
  • Budgets
  • Bill tracking
  • Credit score monitoring
  • Financial insights
  • Bank connections
  • Bank-level encryption
  • Verisign secured

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Mint
  • E-commerce marketingnot Mint
  • Lead generationnot Mint
  • Customer engagementnot Mint
  • Marketing automationnot Mint

Mint

  • Legacy free budget tracking for users with supported bank connectionsnot Mailchimp
  • Users transitioning to Credit Karma for continued money management featuresnot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Mint

  • Service transitioned to Credit Karma platform; standalone Mint features migrated elsewhere
  • Bank connections supported for only 17,000 financial institutions; many regional or international banks not supported

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Mint

Free

No published plan breakdown. See the Mint review.

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Mint if

  • You need expense tracking.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want budgets.
Mint review

Questions people ask

Is Mailchimp or Mint better?
Neither clearly leads. Mailchimp starts at Free and Mint at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Mint?
Mailchimp starts at Free and Mint at Free.
Does Mailchimp or Mint run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Mint is typically brought in for.
What can Mailchimp do that Mint cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Mint covers Expense tracking, Budgets, Bill tracking, Credit score monitoring.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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