Personal Finance · head to head
Banktivity vs Mailchimp
The short version
- Only Mailchimp has a free tier, so it costs nothing to try first.
- Each has a real cost: Banktivity runs on macOS, iPhone and iPad only, with no Windows, Android or web version; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
- They diverge on capability: Banktivity covers Account tracking, Mailchimp covers Email campaigns.
Where they differ
Only the attributes on which Banktivity and Mailchimp actually diverge.
| Attribute | Banktivity | Mailchimp |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | Unknown |
| Free tier | No | Yes |
| Platforms | Mac, IOS | Web, iOS, Android |
| Category | Personal Finance | E-commerce |
| Founded | 2007 | 2001 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Banktivity
- Account tracking
- Bill management
- Investment tracking
- Budget forecasting
- Bank accounts
- Investment accounts
- Mac support
- IOS support
Only in Mailchimp
- Email campaigns
- Marketing automation
- Landing pages
- Forms & popups
- Audience management
- Content studio
- Analytics
- Social media
What people use each for
The jobs each tool is most often brought in to do.
Banktivity
- Personal budgeting and money management on a Macnot Mailchimp
- Investment and net worth trackingnot Mailchimp
- Retirement planning projectionsnot Mailchimp
- Connecting to over 14,000 financial institutionsnot Mailchimp
Mailchimp
- Email newslettersnot Banktivity
- E-commerce marketingnot Banktivity
- Lead generationnot Banktivity
- Customer engagementnot Banktivity
- Marketing automationnot Banktivity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Banktivity
- Runs on macOS, iPhone and iPad only, with no Windows, Android or web version
- Pricing is not shown on the product page and sits behind a separate plans page
Mailchimp
- The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
- Price is driven by contact count, so the list growing raises the bill regardless of how much you send
- Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
- Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
- The headline $13 and $20 prices are for 500 contacts, not a flat rate
Pricing, plan by plan
Banktivity
On request- Monthly$4.99/month
- Full feature access
- Cloud sync
- Annual$39.99/month
- All monthly features
- Discounted rate
Mailchimp
Free- FreeFree
- 250 contacts
- 500 sends per month
- Basic email campaigns
- Essentials$13/month
- 500+ contacts
- Email campaigns
- Basic automation
- Standard$20/month
- Advanced automation
- Segmentation
- Landing pages
Which should you pick?
Choose Banktivity if
- You need account tracking.
- You work on Mac, IOS.
- You also want bill management.
Choose Mailchimp if
- You need email campaigns.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want marketing automation.
Questions people ask
- Is Banktivity or Mailchimp better?
- Neither clearly leads. Banktivity starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Banktivity or Mailchimp?
- Mailchimp has a free tier; the other does not. Paid plans start at On request for Banktivity and Free for Mailchimp.
- Does Banktivity or Mailchimp run on more platforms?
- Banktivity runs on Mac, IOS. Mailchimp runs on Web, iOS, Android.
- Can I use Mailchimp for free?
- Yes. Mailchimp has a free tier, so you can try it without paying. Banktivity starts at On request.
- What is Banktivity best used for?
- Banktivity is most often used for personal budgeting and money management on a mac, investment and net worth tracking, retirement planning projections, connecting to over 14,000 financial institutions. Of those, personal budgeting and money management on a mac and investment and net worth tracking are not what Mailchimp is typically brought in for.
- What can Banktivity do that Mailchimp cannot?
- Banktivity covers Account tracking, Bill management, Investment tracking, Budget forecasting. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.
Answered from the vendors’ own pages
Mailchimp: Does Mailchimp offer a free plan?
Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.
SourceMailchimp: What email features does Mailchimp include?
Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.
SourceMailchimp: Can Mailchimp integrate with e-commerce platforms?
Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.
SourceRelated pages
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- Mailchimp vs Credit Karma
- Mailchimp vs FullStory
- Mailchimp vs Hotjar
- Mailchimp vs Contentful
- Mailchimp vs Algolia
- Mailchimp vs Authorize.net
- Mailchimp vs Bluepark
- Mailchimp vs Braintree
- Mailchimp vs Checkout.com
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- Mailchimp vs Loox
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