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Software · head to head

Cognito Forms vs mParticle

Cognito Forms logo

Cognito Forms

Software

Powerful forms made easy

From
Free
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cognito Forms individual free plan caps at 100 entries per month and 1 user; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation

Where they differ

Only the attributes on which Cognito Forms and mParticle actually diverge.

Attributes where Cognito Forms and mParticle differ
AttributeCognito FormsmParticle
Starting priceFree$500/month
Pricing modelfreemiumusage-based
Free tierYesNo
PlatformsWebWeb, Mobile
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognito Forms

Nothing recorded that mParticle does not also cover.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Cognito Forms

No use cases recorded yet. See the Cognito Forms review.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Cognito Forms
  • Building a customer data platform across web, mobile and server sourcesnot Cognito Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Cognito Forms

Free

No published plan breakdown. See the Cognito Forms review.

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Cognito Forms or mParticle better?
Neither clearly leads. Cognito Forms starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognito Forms or mParticle?
Cognito Forms has a free tier; the other does not. Paid plans start at Free for Cognito Forms and $500/month for mParticle.
Does Cognito Forms or mParticle run on more platforms?
Cognito Forms runs on Web. mParticle runs on Web, Mobile.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. mParticle starts at $500/month.
What can Cognito Forms do that mParticle cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance.
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Related pages

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