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Software · head to head

Google Analytics vs Basecamp

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Basecamp logo

Basecamp

Software

Project management & team collaboration software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Basecamp the free tier allows one project and 1 GB of storage
  • They diverge on capability: Google Analytics covers Real-time analytics, Basecamp covers Message boards.

Where they differ

Only the attributes on which Google Analytics and Basecamp actually diverge.

Attributes where Google Analytics and Basecamp differ
AttributeGoogle AnalyticsBasecamp
Founded19982004

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Basecamp

  • Message boards
  • To-do lists
  • Schedules
  • Documents & files
  • Group chat
  • Check-in questions
  • Hill Charts
  • Email forwards

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Basecamp
  • Event tracking and user behaviour analysisnot Basecamp
  • Traffic source and conversion trackingnot Basecamp

Basecamp

  • Project management for a small team in one placenot Google Analytics
  • Message boards and chat alongside to-dosnot Google Analytics
  • Client collaboration, since guests are not chargednot Google Analytics
  • Flat-rate project management for a larger team on Pro Unlimitednot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Basecamp

  • The free tier allows one project and 1 GB of storage
  • Pro is $15 per user per month, so cost scales with headcount unlike the flat Pro Unlimited at $299 a month billed annually
  • Storage beyond the plan costs $50 a month per additional terabyte
  • Timesheet and the Admin Pro Pack are paid upgrades on Pro and only bundled with Pro Unlimited

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Basecamp

Free

No published plan breakdown. See the Basecamp review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Basecamp if

  • You need message boards.
  • You want to start without paying.
  • You also want to-do lists.
Basecamp review

Questions people ask

Is Google Analytics or Basecamp better?
Neither clearly leads. Google Analytics starts at Free and Basecamp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Basecamp?
Google Analytics starts at Free and Basecamp at Free.
Does Google Analytics or Basecamp run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Basecamp is typically brought in for.
What can Google Analytics do that Basecamp cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Basecamp covers Message boards, To-do lists, Schedules, Documents & files. Both handle SOC2.
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Related pages

More on Google Analytics

More on Basecamp

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