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Software · head to head

Basecamp vs VWO

Basecamp logo

Basecamp

Software

Project management & team collaboration software

From
Free
Rated
-
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-

The short version

  • Each has a real cost: Basecamp the free tier allows one project and 1 GB of storage; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Basecamp covers Message boards, VWO covers A/B testing.

Where they differ

Only the attributes on which Basecamp and VWO actually diverge.

Attributes where Basecamp and VWO differ
AttributeBasecampVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20042007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Basecamp

  • Message boards
  • To-do lists
  • Schedules
  • Documents & files
  • Group chat
  • Check-in questions
  • Hill Charts
  • Email forwards

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Basecamp

  • Project management for a small team in one placenot VWO
  • Message boards and chat alongside to-dosnot VWO
  • Client collaboration, since guests are not chargednot VWO
  • Flat-rate project management for a larger team on Pro Unlimitednot VWO

VWO

  • A/B testing and multivariate testingnot Basecamp
  • Conversion rate optimisationnot Basecamp
  • Behavioural analytics and session recordingsnot Basecamp
  • Feature experimentation and progressive rolloutsnot Basecamp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Basecamp

  • The free tier allows one project and 1 GB of storage
  • Pro is $15 per user per month, so cost scales with headcount unlike the flat Pro Unlimited at $299 a month billed annually
  • Storage beyond the plan costs $50 a month per additional terabyte
  • Timesheet and the Admin Pro Pack are paid upgrades on Pro and only bundled with Pro Unlimited

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Basecamp

Free

No published plan breakdown. See the Basecamp review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Basecamp if

  • You need message boards.
  • You want to start without paying.
  • You also want to-do lists.

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.

Questions people ask

Is Basecamp or VWO better?
Neither clearly leads. Basecamp starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Basecamp or VWO?
Basecamp starts at Free and VWO at Free.
Does Basecamp or VWO run on more platforms?
Basecamp runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Basecamp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Basecamp best used for?
Basecamp is most often used for project management for a small team in one place, message boards and chat alongside to-dos, client collaboration, since guests are not charged, flat-rate project management for a larger team on pro unlimited. Of those, project management for a small team in one place and message boards and chat alongside to-dos are not what VWO is typically brought in for.
What can Basecamp do that VWO cannot?
Basecamp covers Message boards, To-do lists, Schedules, Documents & files. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

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