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Software · head to head

Boulevard vs SEMrush

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

Software

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Boulevard covers Intelligent scheduling, SEMrush covers Keyword research.

Where they differ

Only the attributes on which Boulevard and SEMrush actually diverge.

Attributes where Boulevard and SEMrush differ
AttributeBoulevardSEMrush
Starting price$175/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile app
Founded20162008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Both cover

  • SOC2
  • SSL encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot SEMrush
  • Running point of sale and card payments alongside schedulingnot SEMrush
  • Automated client messaging, intake forms and marketing campaignsnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Boulevard
  • Website performance tracking and auditingnot Boulevard
  • Content marketing optimizationnot Boulevard
  • PPC advertising researchnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Boulevard or SEMrush better?
Neither clearly leads. Boulevard starts at $175/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for SEMrush.
Does Boulevard or SEMrush run on more platforms?
Boulevard runs on Web, Ios, Android, Api. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what SEMrush is typically brought in for.
What can Boulevard do that SEMrush cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Both handle SOC2, SSL encryption, Cloud deployment.
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