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Software · head to head

Fresha vs Kustomer

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Software

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Fresha covers Online booking, Kustomer covers Unified customer view.

Where they differ

Only the attributes on which Fresha and Kustomer actually diverge.

Attributes where Fresha and Kustomer differ
AttributeFreshaKustomer
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Cloud

Identical on both: user rating (Not yet rated), category (Unknown), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Both cover

  • Instagram
  • Facebook
  • PCI DSS
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot Kustomer
  • Attracting new clients through the Fresha consumer marketplacenot Kustomer
  • Sending appointment reminders and marketing campaigns to clientsnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Fresha
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Fresha
  • Enterprises seeking customer 360 views and advanced workflow automationnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Fresha or Kustomer better?
Neither clearly leads. Fresha starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or Kustomer?
Fresha has a free tier; the other does not. Paid plans start at Free for Fresha and On request for Kustomer.
Does Fresha or Kustomer run on more platforms?
Fresha runs on Web, Ios, Android. Kustomer runs on Web, Cloud.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what Kustomer is typically brought in for.
What can Fresha do that Kustomer cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Instagram, Facebook, PCI DSS, Web support.
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