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Software · head to head

Boulevard vs Kustomer

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Software

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Boulevard covers Intelligent scheduling, Kustomer covers Unified customer view.

Where they differ

Only the attributes on which Boulevard and Kustomer actually diverge.

Attributes where Boulevard and Kustomer differ
AttributeBoulevardKustomer
Starting price$175/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, Cloud
Founded20162015

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Both cover

  • Instagram
  • SOC2
  • PCI DSS
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Kustomer
  • Running point of sale and card payments alongside schedulingnot Kustomer
  • Automated client messaging, intake forms and marketing campaignsnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Boulevard
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Boulevard
  • Enterprises seeking customer 360 views and advanced workflow automationnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Boulevard or Kustomer better?
Neither clearly leads. Boulevard starts at $175/month and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Kustomer?
Boulevard starts at $175/month and Kustomer at On request.
Does Boulevard or Kustomer run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Kustomer runs on Web, Cloud.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Kustomer is typically brought in for.
What can Boulevard do that Kustomer cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Instagram, SOC2, PCI DSS, Web support.
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