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Software · head to head

Fresha vs HeyGen

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
HeyGen logo

HeyGen

Software

AI video generation with realistic avatars

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; HeyGen avatar movements feel unnatural in longer videos and repetitive with limited emotional expression, appearing stiff and robotic after 60 seconds
  • They diverge on capability: Fresha covers Online booking, HeyGen covers AI avatars.

Where they differ

Only the attributes on which Fresha and HeyGen actually diverge.

Attributes where Fresha and HeyGen differ
AttributeFreshaHeyGen
Pricing modelfreeUnknown
PlatformsWeb, Ios, AndroidWeb
Founded20152020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in HeyGen

  • AI avatars
  • Text-to-video
  • Voice cloning
  • Video translation
  • API access
  • Zapier
  • CRM integrations
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot HeyGen
  • Attracting new clients through the Fresha consumer marketplacenot HeyGen
  • Sending appointment reminders and marketing campaigns to clientsnot HeyGen

HeyGen

  • ai tools managementnot Fresha
  • Workflow automationnot Fresha
  • Reportingnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

HeyGen

  • Avatar movements feel unnatural in longer videos and repetitive with limited emotional expression, appearing stiff and robotic after 60 seconds
  • Cannot reliably choreograph natural interactions like walking through a room, using devices, or drinking from objects
  • Billing gap between marketed unlimited plans and actual credit consumption is highest complaint with lost credits on failed renders
  • Inconsistent lip sync and voice quality with slow processing and occasional moderation blocks without explanation
  • Customer support described as non-existent with no way to complain or reach a human representative

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

HeyGen

Free
  • FreeFree
    • 3 videos
    • With watermark
  • Creator$29/month
    • Unlimited videos
    • 200 monthly credits
  • Pro$99/month
    • 2,000 credits
    • Advanced features

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose HeyGen if

  • You need ai avatars.
  • You want to start without paying.
  • You also want text-to-video.
HeyGen review

Questions people ask

Is Fresha or HeyGen better?
Neither clearly leads. Fresha starts at Free and HeyGen at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or HeyGen?
Fresha starts at Free and HeyGen at Free.
Does Fresha or HeyGen run on more platforms?
Fresha runs on Web, Ios, Android. HeyGen runs on Web.
Can I use Fresha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what HeyGen is typically brought in for.
What can Fresha do that HeyGen cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. HeyGen covers AI avatars, Text-to-video, Voice cloning, Video translation. Both handle Web support.

Answered from the vendors’ own pages

HeyGen: What are HeyGen's pricing plans?

HeyGen offers Free ($0, 3 videos/month with watermark), Creator ($29/month, unlimited videos + 200 monthly credits), Pro ($99/month, more credits), Business ($149/month + $20/seat, 4K rendering), and custom Enterprise pricing.

Source
HeyGen: How does HeyGen's credit system work?

HeyGen uses a credit-based system where Avatar IV video costs 20 credits per minute, video translation costs 5-10 credits per minute. Creator includes 200 credits/month, Pro includes 2,000 credits/month, and Business shares 1,000 credits across the workspace.

Source
HeyGen: What is Digital Twin and how much does it cost?

Digital Twin creates a custom avatar from 2 minutes of recorded footage. Additional avatar slots beyond the default cost $29/month each.

Source
HeyGen: How many languages can HeyGen translate videos into?

HeyGen can translate videos into 175+ languages with AI lip sync, making it useful for global content distribution and localization.

Source
HeyGen: What do users say about HeyGen's ratings?

HeyGen has 4.8/5 on G2 across more than 1,000 reviews and 4.7/5 on Capterra across 313 verified reviews as of June 2026, with avatar quality scoring 9.2/10.

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