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Boulevard vs HeyGen

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
HeyGen logo

HeyGen

Software

AI video generation with realistic avatars

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HeyGen has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; HeyGen avatar movements feel unnatural in longer videos and repetitive with limited emotional expression, appearing stiff and robotic after 60 seconds
  • They diverge on capability: Boulevard covers Intelligent scheduling, HeyGen covers AI avatars.

Where they differ

Only the attributes on which Boulevard and HeyGen actually diverge.

Attributes where Boulevard and HeyGen differ
AttributeBoulevardHeyGen
Starting price$175/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20162020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in HeyGen

  • AI avatars
  • Text-to-video
  • Voice cloning
  • Video translation
  • API access
  • Zapier
  • CRM integrations
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot HeyGen
  • Running point of sale and card payments alongside schedulingnot HeyGen
  • Automated client messaging, intake forms and marketing campaignsnot HeyGen

HeyGen

  • ai tools managementnot Boulevard
  • Workflow automationnot Boulevard
  • Reportingnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

HeyGen

  • Avatar movements feel unnatural in longer videos and repetitive with limited emotional expression, appearing stiff and robotic after 60 seconds
  • Cannot reliably choreograph natural interactions like walking through a room, using devices, or drinking from objects
  • Billing gap between marketed unlimited plans and actual credit consumption is highest complaint with lost credits on failed renders
  • Inconsistent lip sync and voice quality with slow processing and occasional moderation blocks without explanation
  • Customer support described as non-existent with no way to complain or reach a human representative

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

HeyGen

Free
  • FreeFree
    • 3 videos
    • With watermark
  • Creator$29/month
    • Unlimited videos
    • 200 monthly credits
  • Pro$99/month
    • 2,000 credits
    • Advanced features

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose HeyGen if

  • You need ai avatars.
  • You want to start without paying.
  • You also want text-to-video.
HeyGen review

Questions people ask

Is Boulevard or HeyGen better?
Neither clearly leads. Boulevard starts at $175/month and HeyGen at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or HeyGen?
HeyGen has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for HeyGen.
Does Boulevard or HeyGen run on more platforms?
Boulevard runs on Web, Ios, Android, Api. HeyGen runs on Web.
Can I use HeyGen for free?
Yes. HeyGen has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what HeyGen is typically brought in for.
What can Boulevard do that HeyGen cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. HeyGen covers AI avatars, Text-to-video, Voice cloning, Video translation. Both handle Web support.

Answered from the vendors’ own pages

HeyGen: What are HeyGen's pricing plans?

HeyGen offers Free ($0, 3 videos/month with watermark), Creator ($29/month, unlimited videos + 200 monthly credits), Pro ($99/month, more credits), Business ($149/month + $20/seat, 4K rendering), and custom Enterprise pricing.

Source
HeyGen: How does HeyGen's credit system work?

HeyGen uses a credit-based system where Avatar IV video costs 20 credits per minute, video translation costs 5-10 credits per minute. Creator includes 200 credits/month, Pro includes 2,000 credits/month, and Business shares 1,000 credits across the workspace.

Source
HeyGen: What is Digital Twin and how much does it cost?

Digital Twin creates a custom avatar from 2 minutes of recorded footage. Additional avatar slots beyond the default cost $29/month each.

Source
HeyGen: How many languages can HeyGen translate videos into?

HeyGen can translate videos into 175+ languages with AI lip sync, making it useful for global content distribution and localization.

Source
HeyGen: What do users say about HeyGen's ratings?

HeyGen has 4.8/5 on G2 across more than 1,000 reviews and 4.7/5 on Capterra across 313 verified reviews as of June 2026, with avatar quality scoring 9.2/10.

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