Softwr

Software · head to head

Float vs Triple Whale

Float logo

Float

Software

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite
Triple Whale logo

Triple Whale

Software

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Triple Whale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Float web-only platform without native desktop applications; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • They diverge on capability: Float covers Resource scheduling, Triple Whale covers First-party attribution.

Where they differ

Only the attributes on which Float and Triple Whale actually diverge.

Attributes where Float and Triple Whale differ
AttributeFloatTriple Whale
Starting price$6/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20112021

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Both cover

  • Web support
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Float

  • Schedulingnot Triple Whale
  • Appointment bookingnot Triple Whale
  • Time trackingnot Triple Whale
  • Resource managementnot Triple Whale
  • Team coordinationnot Triple Whale

Triple Whale

  • Marketing analyticsnot Float
  • Attribution trackingnot Float
  • Profit optimizationnot Float
  • Creative testingnot Float

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Pricing, plan by plan

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Which should you pick?

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Questions people ask

Is Float or Triple Whale better?
Neither clearly leads. Float starts at $6/month and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Float or Triple Whale?
Triple Whale has a free tier; the other does not. Paid plans start at $6/month for Float and Free for Triple Whale.
Does Float or Triple Whale run on more platforms?
Float runs on Web, Ios, Android. Triple Whale runs on Web.
Can I use Triple Whale for free?
Yes. Triple Whale has a free tier, so you can try it without paying. Float starts at $6/month.
What is Float best used for?
Float is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Triple Whale is typically brought in for.
What can Float do that Triple Whale cannot?
Float covers Resource scheduling, Capacity planning, Time tracking, Project planning. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Both handle Web support, Ios support.

Answered from the vendors’ own pages

Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
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