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Software · head to head

Attribution vs Float

A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Float logo

Float

Software

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Float covers Resource scheduling.

Where they differ

Only the attributes on which Attribution and Float actually diverge.

Attributes where Attribution and Float differ
AttributeAttributionFloat
Starting price$2000/month$6/month
PlatformsWeb, Mobile, ApiWeb, Ios, Android
Founded20202011

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Float
  • ROI trackingnot Float
  • Privacy-compliant trackingnot Float
  • First-party datanot Float

Float

  • Schedulingnot Attribution
  • Appointment bookingnot Attribution
  • Time trackingnot Attribution
  • Resource managementnot Attribution
  • Team coordinationnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Questions people ask

Is Attribution or Float better?
Neither clearly leads. Attribution starts at $2000/month and Float at $6/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Float?
Attribution starts at $2000/month and Float at $6/month.
Does Attribution or Float run on more platforms?
Attribution runs on Web, Mobile, Api. Float runs on Web, Ios, Android.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Float is typically brought in for.
What can Attribution do that Float cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Float covers Resource scheduling, Capacity planning, Time tracking, Project planning.

Answered from the vendors’ own pages

Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
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Related pages

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