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Software · head to head

DealerTrack vs Carvana

D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Carvana logo

Carvana

Software

The new way to buy and sell cars

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Carvana as archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.
  • They diverge on capability: DealerTrack covers F&I management, Carvana covers Online marketplace.

Where they differ

Only the attributes on which DealerTrack and Carvana actually diverge.

Attributes where DealerTrack and Carvana differ
AttributeDealerTrackCarvana
Pricing modelquotetransaction
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19902012

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Carvana

  • Online marketplace
  • Vehicle listing
  • Instant appraisal
  • Financing options
  • Home delivery
  • 7-day return policy
  • Transparent pricing
  • Trade-in service

Both cover

  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Carvana

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Carvana

  • As archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Carvana

On request
  • Buyer StandardFree
    • Free vehicle listings
    • Search and filter
    • Saved vehicles
  • Seller Service$undefined/transaction
    • Free valuation
    • Quick appraisal
    • Immediate cash offer

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Carvana if

  • You need online marketplace.
  • You work on Web, Mobile, App.
  • You also want vehicle listing.
Carvana review

Questions people ask

Is DealerTrack or Carvana better?
Neither clearly leads. DealerTrack starts at On request and Carvana at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Carvana?
DealerTrack starts at On request and Carvana at On request.
Does DealerTrack or Carvana run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Carvana runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Carvana cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Carvana covers Online marketplace, Vehicle listing, Instant appraisal, Financing options. Both handle Payment processors.
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Related pages

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