Softwr

Software · head to head

DealerTrack vs Carfax

D

DealerTrack

Software

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Carfax logo

Carfax

Software

Vehicle history reports and information

From
$2.99/report
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Carfax cARFAX's dealer-facing mobile app is restricted to business subscribers and explicitly cannot be used with a consumer CARFAX account
  • They diverge on capability: DealerTrack covers F&I management, Carfax covers Vehicle history reports.

Where they differ

Only the attributes on which DealerTrack and Carfax actually diverge.

Attributes where DealerTrack and Carfax differ
AttributeDealerTrackCarfax
Starting priceOn request$2.99/report
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19901984

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Carfax

  • Vehicle history reports
  • Service records
  • Accident information
  • Ownership history
  • Title information
  • Manufacturer recalls
  • Odometer readings
  • Price analysis

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Carfax

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Carfax

  • CARFAX's dealer-facing mobile app is restricted to business subscribers and explicitly cannot be used with a consumer CARFAX account

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Carfax

$2.99/report
  • Single Report$2.99/report
    • One vehicle history report
    • Service records
    • Accident history
  • Unlimited Reports$34.99/month
    • Unlimited reports
    • Service history
    • Accident information
  • Dealer Package$299/month
    • Unlimited reports
    • Dealer branding
    • Customer tools

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Carfax if

  • You need vehicle history reports.
  • You work on Web, Mobile, App.
  • You also want service records.
Carfax review

Questions people ask

Is DealerTrack or Carfax better?
Neither clearly leads. DealerTrack starts at On request and Carfax at $2.99/report, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Carfax?
DealerTrack starts at On request and Carfax at $2.99/report.
Does DealerTrack or Carfax run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Carfax runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Carfax cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Carfax covers Vehicle history reports, Service records, Accident information, Ownership history.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on DealerTrack

More on Carfax

Keep looking

Other head to heads