Softwr

Marketing & Analytics · head to head

Convert vs Fathom

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Fathom logo

Fathom

AI Tools

Free AI meeting assistant

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fathom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Fathom team plan requires minimum 2 users; cannot purchase single seat at team pricing
  • They diverge on capability: Convert covers A/B testing, Fathom covers Auto-recording.

Where they differ

Only the attributes on which Convert and Fathom actually diverge.

Attributes where Convert and Fathom differ
AttributeConvertFathom
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, Zoom, Google Meet, Microsoft Teams
CategoryMarketing & AnalyticsAI Tools
Founded20122020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Fathom

  • Auto-recording
  • AI summaries
  • Transcription
  • Highlight clips
  • Zoom
  • Google Meet
  • HubSpot
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Fathom
  • Server-side experimentation and feature flaggingnot Fathom
  • Personalising site content to visitor segmentsnot Fathom

Fathom

  • AI-powered meeting transcription and automatic note-taking for sales teams and professionalsnot Convert
  • Meeting analysis with AI scorecards and action item generation that syncs to CRMsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Fathom

  • Team plan requires minimum 2 users; cannot purchase single seat at team pricing
  • CRM field sync and deal view summaries available only on Business plan ($34/user/month) and above

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Fathom

Free

No published plan breakdown. See the Fathom review.

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Fathom if

  • You need auto-recording.
  • You want to start without paying.
  • You work on Web, Zoom, Google Meet, Microsoft Teams.
  • You also want ai summaries.
Fathom review

Questions people ask

Is Convert or Fathom better?
Neither clearly leads. Convert starts at $1000/month and Fathom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Fathom?
Fathom has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Fathom.
Does Convert or Fathom run on more platforms?
Convert runs on Web. Fathom runs on Web, Zoom, Google Meet, Microsoft Teams.
Can I use Fathom for free?
Yes. Fathom has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Fathom is typically brought in for.
What can Convert do that Fathom cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Fathom covers Auto-recording, AI summaries, Transcription, Highlight clips. Both handle Web support.
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