Softwr

Marketing & Analytics · head to head

Convert vs Copy.ai

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Copy.ai logo

Copy.ai

AI Tools

AI-powered copywriting made easy

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Copy.ai chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+
  • They diverge on capability: Convert covers A/B testing, Copy.ai covers AI copywriting.

Where they differ

Only the attributes on which Convert and Copy.ai actually diverge.

Attributes where Convert and Copy.ai differ
AttributeConvertCopy.ai
Starting price$1000/month$29/month
Pricing modelquoteUnknown
CategoryMarketing & AnalyticsAI Tools
Founded20122020

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Copy.ai

  • AI copywriting
  • 90+ templates
  • Multi-language
  • Bulk generation
  • Zapier
  • Api support

Both cover

  • API access
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Copy.ai
  • Server-side experimentation and feature flaggingnot Copy.ai
  • Personalising site content to visitor segmentsnot Copy.ai

Copy.ai

  • AI-powered copywriting and content generation for marketing and salesnot Convert
  • Go-to-market automation with AI workflows and copy agentsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Copy.ai

  • Chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+
  • Workflow credits limited to 20K per month on Growth plan; higher usage requires upgrading to Expansion ($2,000/month) or above

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Copy.ai

$29/month

No published plan breakdown. See the Copy.ai review.

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Copy.ai if

  • You need ai copywriting.
  • You also want 90+ templates.
Copy.ai review

Questions people ask

Is Convert or Copy.ai better?
Neither clearly leads. Convert starts at $1000/month and Copy.ai at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Copy.ai?
Convert starts at $1000/month and Copy.ai at $29/month.
Does Convert or Copy.ai run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Copy.ai is typically brought in for.
What can Convert do that Copy.ai cannot?
Convert covers A/B testing, Multivariate testing, Analytics, Google Analytics. Copy.ai covers AI copywriting, 90+ templates, Multi-language, Bulk generation. Both handle API access, Web support.
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Related pages

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