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Marketing & Analytics · head to head

Convert vs Murf

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Murf logo

Murf

AI Tools

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Murf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Murf sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
  • They diverge on capability: Convert covers A/B testing, Murf covers 120+ AI voices.

Where they differ

Only the attributes on which Convert and Murf actually diverge.

Attributes where Convert and Murf differ
AttributeConvertMurf
Starting price$1000/monthFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Api
CategoryMarketing & AnalyticsAI Tools
Founded20122020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Video editor
  • Canva integration
  • Api support

Both cover

  • API access
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Murf
  • Server-side experimentation and feature flaggingnot Murf
  • Personalising site content to visitor segmentsnot Murf

Murf

  • ai tools managementnot Convert
  • Workflow automationnot Convert
  • Reportingnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Murf

  • Sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is Convert or Murf better?
Neither clearly leads. Convert starts at $1000/month and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Murf?
Murf has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Murf.
Does Convert or Murf run on more platforms?
Convert runs on Web. Murf runs on Web, Api.
Can I use Murf for free?
Yes. Murf has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Murf is typically brought in for.
What can Convert do that Murf cannot?
Convert covers A/B testing, Multivariate testing, Analytics, Google Analytics. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor. Both handle API access, Web support.
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