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Software · head to head

Boulevard vs Mindbody

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Mindbody logo

Mindbody

Software

Wellness business software & marketplace

From
$75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Mindbody pricing is expensive with frequent price increases over time
  • They diverge on capability: Boulevard covers Intelligent scheduling, Mindbody covers Appointment scheduling.

Where they differ

Only the attributes on which Boulevard and Mindbody actually diverge.

Attributes where Boulevard and Mindbody differ
AttributeBoulevardMindbody
Starting price$175/month$75/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded20162001

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Xero
  • Klaviyo

Only in Mindbody

  • Appointment scheduling
  • Class booking
  • Membership management
  • Marketing automation
  • Client management
  • Staff scheduling
  • ClassPass
  • Constant Contact

Both cover

  • Point of sale
  • Business analytics
  • QuickBooks
  • Mailchimp
  • Stripe
  • SOC2
  • PCI DSS
  • SSL encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Mindbody
  • Running point of sale and card payments alongside schedulingnot Mindbody
  • Automated client messaging, intake forms and marketing campaignsnot Mindbody

Mindbody

  • Spa managementnot Boulevard
  • Class schedulingnot Boulevard
  • Membership salesnot Boulevard
  • Client retentionnot Boulevard
  • Business growthnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Mindbody

  • Pricing is expensive with frequent price increases over time
  • Essential features require paid add-ons increasing total cost significantly
  • Complex pricing model with multiple tiers makes cost comparison difficult

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Mindbody

$75/month

No published plan breakdown. See the Mindbody review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Mindbody if

  • You need appointment scheduling.
  • You work on Web, iOS, Android.
  • You also want class booking.
Mindbody review

Questions people ask

Is Boulevard or Mindbody better?
Neither clearly leads. Boulevard starts at $175/month and Mindbody at $75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Mindbody?
Boulevard starts at $175/month and Mindbody at $75/month.
Does Boulevard or Mindbody run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Mindbody runs on Web, iOS, Android.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Mindbody is typically brought in for.
What can Boulevard do that Mindbody cannot?
Boulevard covers Intelligent scheduling, Client profiles, Inventory management, Staff management. Mindbody covers Appointment scheduling, Class booking, Membership management, Marketing automation. Both handle Point of sale, Business analytics, QuickBooks, Mailchimp.

Answered from the vendors’ own pages

Mindbody: What are Mindbody's pricing tiers?

Mindbody plans start at $159/month and include class scheduling and client data storage. The popular Ultimate Plus plan starts at $599/month. Entry-level pricing ranges from $75-$99/month depending on the plan selected.

Source
Mindbody: Does Mindbody have an API for third-party integrations?

Yes. Mindbody provides an open API with webhooks and multiple API types for integration. The platform integrates with 700+ partner solutions.

Source
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Related pages

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