Softwr

Customer Success · head to head

Better Proposals vs Heap

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Heap logo

Heap

SaaS

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • They diverge on capability: Better Proposals covers Proposal templates, Heap covers Autocapture.

Where they differ

Only the attributes on which Better Proposals and Heap actually diverge.

Attributes where Better Proposals and Heap differ
AttributeBetter ProposalsHeap
Starting price$19/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryCustomer SuccessSaaS
Founded20162013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Stripe
  • Web support

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Both cover

  • Salesforce
  • HubSpot
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Heap
  • Taking payment at the point of signaturenot Heap
  • Tracking when a prospect opens and reads a proposalnot Heap
  • Reusable content library and templatesnot Heap
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Heap

Heap

  • User behavior analysisnot Better Proposals
  • Conversion optimizationnot Better Proposals
  • Product adoptionnot Better Proposals
  • Customer journey mappingnot Better Proposals
  • A/B testing analysisnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$null/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$null/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$null/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Questions people ask

Is Better Proposals or Heap better?
Neither clearly leads. Better Proposals starts at $19/month and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Heap?
Heap has a free tier; the other does not. Paid plans start at $19/month for Better Proposals and Free for Heap.
Does Better Proposals or Heap run on more platforms?
Better Proposals runs on Web. Heap runs on Web, iOS, Android.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Better Proposals starts at $19/month.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Heap is typically brought in for.
What can Better Proposals do that Heap cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Both handle Salesforce, HubSpot, Zapier.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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