Softwr

SaaS · head to head

Heap vs Vitally

Heap logo

Heap

SaaS

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
Vitally logo

Vitally

Customer Success

Customer Success for High-Growth B2B SaaS

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Vitally high minimum pricing around $299/month may be prohibitive for early-stage companies
  • They diverge on capability: Heap covers Autocapture, Vitally covers Product analytics.

Where they differ

Only the attributes on which Heap and Vitally actually diverge.

Attributes where Heap and Vitally differ
AttributeHeapVitally
Starting priceFree$299/month
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, API
CategorySaaSCustomer Success
Founded20132017

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Vitally

  • Product analytics
  • Health scores
  • Task management
  • Automation
  • Customer hubs
  • Intercom
  • Web support

Both cover

  • Salesforce
  • HubSpot
  • Segment

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Vitally
  • Conversion optimizationnot Vitally
  • Product adoptionnot Vitally
  • Customer journey mappingnot Vitally
  • A/B testing analysisnot Vitally

Vitally

  • Customer Successnot Heap
  • Product Analyticsnot Heap
  • B2b Saasnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Vitally

  • High minimum pricing around $299/month may be prohibitive for early-stage companies
  • Custom pricing requires sales conversations, making budget transparency difficult
  • Prefers multi-year contracts, limiting flexibility for shorter commitment terms

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$null/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$null/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$null/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Vitally

$299/month

No published plan breakdown. See the Vitally review.

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Vitally if

  • You need product analytics.
  • You work on Web, API.
  • You also want health scores.
Vitally review

Questions people ask

Is Heap or Vitally better?
Neither clearly leads. Heap starts at Free and Vitally at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Vitally?
Heap has a free tier; the other does not. Paid plans start at Free for Heap and $299/month for Vitally.
Does Heap or Vitally run on more platforms?
Heap runs on Web, iOS, Android. Vitally runs on Web, API.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Vitally starts at $299/month.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Vitally is typically brought in for.
What can Heap do that Vitally cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Vitally covers Product analytics, Health scores, Task management, Automation. Both handle Salesforce, HubSpot, Segment.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Vitally: How is Vitally priced?

Vitally starts at approximately $299/month and scales based on account volume, seats, and features. Pricing is custom-quoted, and Vitally prefers multi-year contracts offering 15-30% discounts compared to 12-month terms.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Vitally: What is Vitally's core approach to customer success?

Vitally combines customer data from CRMs, product analytics, billing, and support tools into a single source of truth. The platform centers on work management features like Hubs (team workspaces), Projects, Docs, and AI-powered Playbooks.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Vitally: Does Vitally have AI capabilities?

Yes, Vitally includes an AI Copilot that assists with task automation, playbook generation, and insights across customer success workflows.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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