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Software · head to head

Authorize.net vs Google Optimize

A

Authorize.net

Software

We help make it easy to get paid

From
On request
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Authorize.net all-in-One plan charges a $25 monthly gateway fee plus 2.9% + 30 cents per transaction on top of it; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023

Where they differ

Only the attributes on which Authorize.net and Google Optimize actually diverge.

Attributes where Authorize.net and Google Optimize differ
AttributeAuthorize.netGoogle Optimize
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Authorize.net

Nothing recorded that Google Optimize does not also cover.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Authorize.net

No use cases recorded yet. See the Authorize.net review.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Authorize.net
  • Personalising page content for defined audience segmentsnot Authorize.net
  • Redirect tests between alternative landing page URLsnot Authorize.net

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Authorize.net

  • All-in-One plan charges a $25 monthly gateway fee plus 2.9% + 30 cents per transaction on top of it
  • eCheck processing carries its own $10 monthly minimum fee separate from the card processing charges

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Authorize.net

On request

No published plan breakdown. See the Authorize.net review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Authorize.net if

Nothing in the data separates Authorize.net from Google Optimize on the points above - pick on price and on how each one feels to use.

Authorize.net review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Authorize.net or Google Optimize better?
Neither clearly leads. Authorize.net starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Authorize.net or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Authorize.net and Free for Google Optimize.
Does Authorize.net or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Authorize.net starts at On request.
What can Authorize.net do that Google Optimize cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

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