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E-commerce · head to head

Authorize.net vs Google Analytics

A

Authorize.net

E-commerce

We help make it easy to get paid

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Authorize.net all-in-One plan charges a $25 monthly gateway fee plus 2.9% + 30 cents per transaction on top of it; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires

Where they differ

Only the attributes on which Authorize.net and Google Analytics actually diverge.

Attributes where Authorize.net and Google Analytics differ
AttributeAuthorize.netGoogle Analytics
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryE-commerceAll industries
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Authorize.net

Nothing recorded that Google Analytics does not also cover.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Authorize.net

No use cases recorded yet. See the Authorize.net review.

Google Analytics

  • Website and web application analyticsnot Authorize.net
  • Event tracking and user behaviour analysisnot Authorize.net
  • Traffic source and conversion trackingnot Authorize.net

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Authorize.net

  • All-in-One plan charges a $25 monthly gateway fee plus 2.9% + 30 cents per transaction on top of it
  • eCheck processing carries its own $10 monthly minimum fee separate from the card processing charges

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Authorize.net

On request

No published plan breakdown. See the Authorize.net review.

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Authorize.net if

Nothing in the data separates Authorize.net from Google Analytics on the points above - pick on price and on how each one feels to use.

Authorize.net review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Authorize.net or Google Analytics better?
Neither clearly leads. Authorize.net starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Authorize.net or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Authorize.net and Free for Google Analytics.
Does Authorize.net or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Authorize.net starts at On request.
What can Authorize.net do that Google Analytics cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

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