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Security & Cybersecurity · head to head

Acunetix vs HubSpot

Acunetix logo

Acunetix

Security & Cybersecurity

Web application security testing made easy

From
On request
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Acunetix aWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Acunetix covers DAST scanning, HubSpot covers CRM.

Where they differ

Only the attributes on which Acunetix and HubSpot actually diverge.

Attributes where Acunetix and HubSpot differ
AttributeAcunetixHubSpot
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsDesktop, Web, ApiWeb, Mobile, Cloud
CategorySecurity & CybersecurityAll industries
Founded20052006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acunetix

  • DAST scanning
  • IAST technology
  • AcuSensor
  • JavaScript security
  • SQL injection testing
  • XSS detection
  • OWASP Top 10
  • API security testing

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Acunetix

  • Vulnerability Scannernot HubSpot
  • Web Securitynot HubSpot
  • Dastnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Acunetix
  • Organisations requiring integration with 2,000+ third-party applicationsnot Acunetix
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Acunetix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acunetix

  • AWS Marketplace lists Acunetix Online Premium, published by seller Invicti Security, at $7,000 per year for 5 targets under a 12 month contract, where a target is one fully qualified domain, website, web app, API or web service
  • AWS Marketplace's Invicti listing shows Premium Support priced separately at $150,000 per year and Premium Support with Guided Success at $300,000 per year, on top of the base scanning licence

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Acunetix

On request
  • StandardFree
    • Single user
    • 5 targets
    • Scheduled scans
  • PremiumFree
    • Multiple users
    • Unlimited targets
    • CI/CD integration
  • Acunetix 360Free
    • Enterprise features
    • SDLC integration
    • Custom workflows

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Acunetix if

  • You need dast scanning.
  • You work on Desktop, Web, Api.
  • You also want iast technology.
Acunetix review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Acunetix or HubSpot better?
Neither clearly leads. Acunetix starts at On request and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acunetix or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at On request for Acunetix and Free for HubSpot.
Does Acunetix or HubSpot run on more platforms?
Acunetix runs on Desktop, Web, Api. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Acunetix starts at On request.
What is Acunetix best used for?
Acunetix is most often used for vulnerability scanner, web security, dast. Of those, vulnerability scanner and web security are not what HubSpot is typically brought in for.
What can Acunetix do that HubSpot cannot?
Acunetix covers DAST scanning, IAST technology, AcuSensor, JavaScript security. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack.
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