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Software · head to head

Whatagraph vs Attribution

Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • They diverge on capability: Whatagraph covers Automated reporting, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which Whatagraph and Attribution actually diverge.

Attributes where Whatagraph and Attribution differ
AttributeWhatagraphAttribution
Starting priceFree$2000/month
Free tierYesNo
Founded20162020

Identical on both: pricing model (subscription), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Both cover

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Attribution
  • Blending data from multiple ad platforms into one dashboardnot Attribution
  • White-labelled reporting under an agency's own brandingnot Attribution

Attribution

  • Marketing attributionnot Whatagraph
  • ROI trackingnot Whatagraph
  • Privacy-compliant trackingnot Whatagraph
  • First-party datanot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Whatagraph or Attribution better?
Neither clearly leads. Whatagraph starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Attribution?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $2000/month for Attribution.
Does Whatagraph or Attribution run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Attribution is typically brought in for.
What can Whatagraph do that Attribution cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Both handle Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
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Related pages

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