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Software · head to head

VWO vs Convert

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: VWO covers Heatmaps, Convert covers API access.

Where they differ

Only the attributes on which VWO and Convert actually diverge.

Attributes where VWO and Convert differ
AttributeVWOConvert
Starting priceFree$1000/month
Pricing modelusage-basedquote
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb
Founded20072012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • Heatmaps
  • Session recordings
  • Slack
  • 20+ languages language support

Only in Convert

  • API access
  • English language support

Both cover

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Convert
  • Conversion rate optimisationnot Convert
  • Behavioural analytics and session recordingsnot Convert
  • Feature experimentation and progressive rolloutsnot Convert

Convert

  • A/B, split and multivariate testing on websitesnot VWO
  • Server-side experimentation and feature flaggingnot VWO
  • Personalising site content to visitor segmentsnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose VWO if

  • You need heatmaps.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want session recordings.
VWO review

Choose Convert if

  • You need api access.
  • You also want english language support.
Convert review

Questions people ask

Is VWO or Convert better?
Neither clearly leads. VWO starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Convert?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $1000/month for Convert.
Does VWO or Convert run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Convert runs on Web.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Convert is typically brought in for.
What can VWO do that Convert cannot?
VWO covers Heatmaps, Session recordings, Slack, 20+ languages language support. Convert covers API access, English language support. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.
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