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Marketing & Analytics · head to head

Simple Analytics vs Adobe Analytics

Simple Analytics logo

Simple Analytics

Marketing & Analytics

Privacy-friendly analytics without cookies

From
$20/month
Rated
-
Full reviewWebsite
Adobe Analytics logo

Adobe Analytics

Marketing & Analytics

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
  • They diverge on capability: Simple Analytics covers Page view tracking, Adobe Analytics covers Real-time reporting.

Where they differ

Only the attributes on which Simple Analytics and Adobe Analytics actually diverge.

Attributes where Simple Analytics and Adobe Analytics differ
AttributeSimple AnalyticsAdobe Analytics
Starting price$20/month$5000/month
Pricing modelsubscriptionquote
PlatformsWebWeb, Mobile, Api
Founded20161982

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Adobe Analytics
  • Keeping visitor data hosted in the EU for GDPR purposesnot Adobe Analytics
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Adobe Analytics

Adobe Analytics

  • Advanced analyticsnot Simple Analytics
  • Marketing optimizationnot Simple Analytics
  • Customer insightsnot Simple Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Pricing, plan by plan

Simple Analytics

$20/month
  • Standard$20/month
    • Up to 100k page views
    • Real-time analytics

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Which should you pick?

Choose Simple Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Simple Analytics review

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Questions people ask

Is Simple Analytics or Adobe Analytics better?
Neither clearly leads. Simple Analytics starts at $20/month and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Simple Analytics or Adobe Analytics?
Simple Analytics starts at $20/month and Adobe Analytics at $5000/month.
Does Simple Analytics or Adobe Analytics run on more platforms?
Simple Analytics runs on Web. Adobe Analytics runs on Web, Mobile, Api.
What is Simple Analytics best used for?
Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Adobe Analytics is typically brought in for.
What can Simple Analytics do that Adobe Analytics cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle Cloud deployment, Web support.
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