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Software · head to head

ServiceNow vs Customerly

ServiceNow logo

ServiceNow

Software

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite
Customerly logo

Customerly

Software

Customer service suite with live chat and automation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Customerly has a free tier, so it costs nothing to try first.
  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • They diverge on capability: ServiceNow covers ITSM, Customerly covers Live chat.

Where they differ

Only the attributes on which ServiceNow and Customerly actually diverge.

Attributes where ServiceNow and Customerly differ
AttributeServiceNowCustomerly
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
Founded20042015

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • WordPress
  • Shopify

Both cover

  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot Customerly
  • Digital transformationnot Customerly
  • Workflow automationnot Customerly

Customerly

  • Customer supportnot ServiceNow
  • Lead generationnot ServiceNow
  • Email marketingnot ServiceNow
  • Customer feedbacknot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Questions people ask

Is ServiceNow or Customerly better?
Neither clearly leads. ServiceNow starts at On request and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or Customerly?
Customerly has a free tier; the other does not. Paid plans start at On request for ServiceNow and Free for Customerly.
Does ServiceNow or Customerly run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Customerly for free?
Yes. Customerly has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what Customerly is typically brought in for.
What can ServiceNow do that Customerly cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Slack, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
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Related pages

More on ServiceNow

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