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Software · head to head

Modash vs Dovetale

Modash logo

Modash

Software

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Modash covers 250M+ creator database, Dovetale covers Creator discovery.

Where they differ

Only the attributes on which Modash and Dovetale actually diverge.

Attributes where Modash and Dovetale differ
AttributeModashDovetale
Pricing modelsubscriptionfreemium
PlatformsWeb, ApiWeb
Founded20182006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Dovetale
  • Vetting influencer audience quality before outreachnot Dovetale
  • Tracking creator content and campaign performancenot Dovetale
  • Paying creators and running affiliate programmes from one platformnot Dovetale

Dovetale

  • Creator partnershipsnot Modash
  • Product giftingnot Modash
  • Affiliate programsnot Modash
  • Ambassador programsnot Modash

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Modash or Dovetale better?
Neither clearly leads. Modash starts at Free and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Modash or Dovetale?
Modash starts at Free and Dovetale at Free.
Does Modash or Dovetale run on more platforms?
Modash runs on Web, Api. Dovetale runs on Web.
Can I use Modash for free?
Both have a free tier, so you can try either at no cost before committing.
What is Modash best used for?
Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Dovetale is typically brought in for.
What can Modash do that Dovetale cannot?
Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Instagram, TikTok, YouTube, Shopify.
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Related pages

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