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Software · head to head

Matomo vs Datorama

Matomo logo

Matomo

Software

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Software

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • They diverge on capability: Matomo covers Web analytics, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Matomo and Datorama actually diverge.

Attributes where Matomo and Datorama differ
AttributeMatomoDatorama
Starting priceFree$1500/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Mobile, Api
Founded20072016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Datorama
  • Self hosting analytics so visitor data stays on owned infrastructurenot Datorama

Datorama

  • Marketing analyticsnot Matomo
  • Performance monitoringnot Matomo
  • Campaign analysisnot Matomo
  • ROI measurementnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Matomo or Datorama better?
Neither clearly leads. Matomo starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Datorama?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $1500/month for Datorama.
Does Matomo or Datorama run on more platforms?
Matomo runs on Web, On-premise. Datorama runs on Web, Mobile, Api.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Datorama is typically brought in for.
What can Matomo do that Datorama cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting.
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