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Marketing & Analytics · head to head

Marketing Evolution vs Funnel.io

Marketing Evolution logo

Marketing Evolution

Marketing & Analytics

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Marketing Evolution and Funnel.io actually diverge.

Attributes where Marketing Evolution and Funnel.io differ
AttributeMarketing EvolutionFunnel.io
Starting price$5000/month$299/month
PlatformsWeb, Api, AnalyticsWeb, Mobile, Api
Founded20082015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Advanced analytics
  • Adobe Analytics

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts
  • Instagram

Both cover

  • Custom reporting
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Salesforce
  • SOC2
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Attribution modelingnot Funnel.io
  • Marketing ROInot Funnel.io
  • Budget allocationnot Funnel.io
  • Channel optimizationnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Marketing Evolution
  • Exporting blended marketing data to BI tools and warehousesnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Marketing Evolution or Funnel.io better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Funnel.io?
Marketing Evolution starts at $5000/month and Funnel.io at $299/month.
Does Marketing Evolution or Funnel.io run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Funnel.io runs on Web, Mobile, Api.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Funnel.io is typically brought in for.
What can Marketing Evolution do that Funnel.io cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Data transformation, Real-time syncing. Both handle Custom reporting, Google Analytics, Google Ads, Facebook Ads.
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