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Software · head to head

Apigee vs Mailchimp

Apigee logo

Apigee

Software

API management platform for designing, securing, and scaling APIs

From
$500/monthly
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apigee the free evaluation is a sandbox limited to 60 days; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Apigee covers API Gateway, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Apigee and Mailchimp actually diverge.

Attributes where Apigee and Mailchimp differ
AttributeApigeeMailchimp
Starting price$500/monthlyFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsCloud, Hybrid, On-premisesWeb, iOS, Android
Founded20062001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apigee

  • API Gateway
  • API Analytics
  • Developer Portal
  • Google Cloud services
  • Azure
  • AWS
  • Okta
  • Cloud support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Apigee

  • Publishing, securing and versioning APIs for an enterprise API programnot Mailchimp
  • Monetizing APIs and running a developer portalnot Mailchimp
  • Analyzing API traffic and defending APIs against bots and abusenot Mailchimp

Mailchimp

  • Email newslettersnot Apigee
  • E-commerce marketingnot Apigee
  • Lead generationnot Apigee
  • Customer engagementnot Apigee
  • Marketing automationnot Apigee

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apigee

  • The free evaluation is a sandbox limited to 60 days
  • Pay-as-you-go has no SLA available at all
  • Pay-as-you-go bills environments separately from API calls, with a Base environment costing $365 per month per region
  • The Base environment is capped at 50 QPS with an SLA of up to 99%
  • Standard API Proxy calls are billed at $20 per 1M calls up to 50M, and Extensible API Proxy calls at $100 per 1M calls up to 50M
  • API Analytics is a paid add-on at $20 per 1M API calls and cannot be bought on a Base environment
  • Advanced API Security is a paid add-on at $350 per 1M API calls and cannot be bought on a Base environment
  • Monetization is unavailable on pay-as-you-go and requires a subscription tier
  • Additional API proxy deployments beyond those included cost $0.04 per hour per region on a Comprehensive environment
  • Subscription tiers Standard, Enterprise and Enterprise Plus are quote only with no published price
  • Google Cloud networking charges for IP addresses, data transfer out and forwarding rules are billed on top of Apigee usage

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Apigee

$500/monthly
  • Starter$500/monthly
    • API gateway
    • Analytics
    • Developer portal
  • Professional$2500/monthly
    • Advanced security
    • Traffic management
    • Monetization
  • Enterprise$undefined/monthly
    • Custom deployment
    • SLA
    • Dedicated support

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Apigee if

  • You need api gateway.
  • You work on Cloud, Hybrid, On-premises.
  • You also want api analytics.
Apigee review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Apigee or Mailchimp better?
Neither clearly leads. Apigee starts at $500/monthly and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apigee or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $500/monthly for Apigee and Free for Mailchimp.
Does Apigee or Mailchimp run on more platforms?
Apigee runs on Cloud, Hybrid, On-premises. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Apigee starts at $500/monthly.
What is Apigee best used for?
Apigee is most often used for publishing, securing and versioning apis for an enterprise api program, monetizing apis and running a developer portal, analyzing api traffic and defending apis against bots and abuse. Of those, publishing, securing and versioning apis for an enterprise api program and monetizing apis and running a developer portal are not what Mailchimp is typically brought in for.
What can Apigee do that Mailchimp cannot?
Apigee covers API Gateway, API Analytics, Developer Portal, Google Cloud services. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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