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Software · head to head

Kissmetrics vs Adobe Analytics

Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite
Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
  • They diverge on capability: Kissmetrics covers Customer analytics, Adobe Analytics covers Real-time reporting.

Where they differ

Only the attributes on which Kissmetrics and Adobe Analytics actually diverge.

Attributes where Kissmetrics and Adobe Analytics differ
AttributeKissmetricsAdobe Analytics
Starting price$500/month$5000/month
PlatformsWebWeb, Mobile, Api
Founded20091982

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • English language support

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Adobe Analytics
  • Analysing funnels and cohorts across a customer journeynot Adobe Analytics

Adobe Analytics

  • Advanced analyticsnot Kissmetrics
  • Marketing optimizationnot Kissmetrics
  • Customer insightsnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Pricing, plan by plan

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Questions people ask

Is Kissmetrics or Adobe Analytics better?
Neither clearly leads. Kissmetrics starts at $500/month and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Adobe Analytics?
Kissmetrics starts at $500/month and Adobe Analytics at $5000/month.
Does Kissmetrics or Adobe Analytics run on more platforms?
Kissmetrics runs on Web. Adobe Analytics runs on Web, Mobile, Api.
What is Kissmetrics best used for?
Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Adobe Analytics is typically brought in for.
What can Kissmetrics do that Adobe Analytics cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle Cloud deployment, Web support.
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