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Software · head to head

Hotjar vs Stampli

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Stampli logo

Stampli

Software

AI-powered accounts payable automation

From
$29/month
Rated
-

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Stampli pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, offering only a Request a Quote form
  • They diverge on capability: Hotjar covers Heatmaps, Stampli covers AI invoice processing.

Where they differ

Only the attributes on which Hotjar and Stampli actually diverge.

Attributes where Hotjar and Stampli differ
AttributeHotjarStampli
Starting priceFree$29/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android

Identical on both: user rating (Not yet rated), category (Unknown), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Stampli

  • AI invoice processing
  • Approval workflows
  • Vendor management
  • Payment processing
  • Audit trails
  • NetSuite
  • Sage Intacct
  • QuickBooks

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Stampli
  • Conversion optimizationnot Stampli
  • UX researchnot Stampli
  • Customer feedbacknot Stampli
  • Usability testingnot Stampli

Stampli

  • Automating accounts payable invoice capture and codingnot Hotjar
  • Routing invoice approvals with discussion held against each invoicenot Hotjar
  • Paying suppliers and issuing virtual cards from the AP workflownot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Stampli

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, offering only a Request a Quote form
  • Payments and card products are sold alongside the core AP automation rather than being separately priced on the public site

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Stampli

$29/month
  • Essential$undefined/month
    • Invoice processing
    • Basic approvals
    • Email notifications
  • Professional$undefined/month
    • AI-powered coding
    • Advanced workflows
    • ERP integrations
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.

Choose Stampli if

  • You need ai invoice processing.
  • You work on Web, Ios, Android.
  • You also want approval workflows.

Questions people ask

Is Hotjar or Stampli better?
Neither clearly leads. Hotjar starts at Free and Stampli at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Stampli?
Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and $29/month for Stampli.
Does Hotjar or Stampli run on more platforms?
Hotjar runs on Web. Stampli runs on Web, Ios, Android.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Stampli starts at $29/month.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Stampli is typically brought in for.
What can Hotjar do that Stampli cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Stampli covers AI invoice processing, Approval workflows, Vendor management, Payment processing. Both handle GDPR.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source

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