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Software · head to head

Adyen vs Hotjar

Adyen logo

Adyen

Software

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite
H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Adyen covers Payment processing, Hotjar covers Heatmaps.

Where they differ

Only the attributes on which Adyen and Hotjar actually diverge.

Attributes where Adyen and Hotjar differ
AttributeAdyenHotjar
Starting price$29/monthFree
Pricing modelusage-basedUnknown
Free tierNoYes
PlatformsWeb, Api, PosWeb
Founded20062014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Salesforce
  • Oracle

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

What people use each for

The jobs each tool is most often brought in to do.

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Hotjar
  • Accepting local payment methods across multiple countriesnot Hotjar
  • Settling in several currencies through linked bank accountsnot Hotjar
  • Unified online and in-person paymentsnot Hotjar

Hotjar

  • User behavior analysisnot Adyen
  • Conversion optimizationnot Adyen
  • UX researchnot Adyen
  • Customer feedbacknot Adyen
  • Usability testingnot Adyen

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Adyen or Hotjar better?
Neither clearly leads. Adyen starts at $29/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adyen or Hotjar?
Hotjar has a free tier; the other does not. Paid plans start at $29/month for Adyen and Free for Hotjar.
Does Adyen or Hotjar run on more platforms?
Adyen runs on Web, Api, Pos. Hotjar runs on Web.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Adyen starts at $29/month.
What is Adyen best used for?
Adyen is most often used for card acquiring with interchange plus pricing for larger merchants, accepting local payment methods across multiple countries, settling in several currencies through linked bank accounts, unified online and in-person payments. Of those, card acquiring with interchange plus pricing for larger merchants and accepting local payment methods across multiple countries are not what Hotjar is typically brought in for.
What can Adyen do that Hotjar cannot?
Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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