Softwr

Marketing · head to head

Hootsuite vs Kazoo

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Kazoo logo

Kazoo

Employee Engagement

Employee engagement and recognition platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Kazoo the kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name
  • They diverge on capability: Hootsuite covers Content scheduling, Kazoo covers Social recognition.

Where they differ

Only the attributes on which Hootsuite and Kazoo actually diverge.

Attributes where Hootsuite and Kazoo differ
AttributeHootsuiteKazoo
Starting price$99/yearOn request
Pricing modelUnknownsubscription
CategoryMarketingEmployee Engagement
Founded20082014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in Kazoo

  • Social recognition
  • Performance management
  • Goal setting
  • Learning management
  • Engagement surveys
  • Analytics dashboard
  • Mobile app
  • Customizable workflows

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Kazoo
  • Community managementnot Kazoo
  • Social advertisingnot Kazoo
  • Analytics & reportingnot Kazoo
  • Team collaborationnot Kazoo

Kazoo

  • Employee recognition and reward point programsnot Hootsuite
  • Performance conversations and goal trackingnot Hootsuite
  • Employee engagement surveys tied to recognition datanot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Kazoo

  • The kazoohr.com domain now redirects to worktango.com, so Kazoo is no longer sold under that name
  • No Kazoo-branded pricing, plan or per-employee rate remains published at the original domain

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Kazoo

On request
  • Kazoo Platform$undefined/month
    • Recognition programs
    • Performance management
    • Learning paths

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Kazoo if

  • You need social recognition.
  • You also want performance management.
Kazoo review

Questions people ask

Is Hootsuite or Kazoo better?
Neither clearly leads. Hootsuite starts at $99/year and Kazoo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Kazoo?
Hootsuite starts at $99/year and Kazoo at On request.
Does Hootsuite or Kazoo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Kazoo is typically brought in for.
What can Hootsuite do that Kazoo cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Kazoo covers Social recognition, Performance management, Goal setting, Learning management.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

More on Hootsuite

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