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Software · head to head

Gainsight vs Bigtincan

Gainsight logo

Gainsight

Software

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite
Bigtincan logo

Bigtincan

Software

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
  • They diverge on capability: Gainsight covers Health scores, Bigtincan covers AI content recommendations.

Where they differ

Only the attributes on which Gainsight and Bigtincan actually diverge.

Attributes where Gainsight and Bigtincan differ
AttributeGainsightBigtincan
Starting price$2500/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
Founded20112008

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gainsight

  • Health scores
  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • HubSpot
  • Slack
  • Zendesk

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Gainsight

  • Customer Success
  • Retentionnot Bigtincan
  • Health Scoringnot Bigtincan

Bigtincan

  • Customer Success
  • Sales Enablementnot Gainsight
  • Ai Automationnot Gainsight

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Pricing, plan by plan

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Which should you pick?

Choose Gainsight if

  • You need health scores.
  • You also want churn prediction.
Gainsight review

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Questions people ask

Is Gainsight or Bigtincan better?
Neither clearly leads. Gainsight starts at $2500/month and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gainsight or Bigtincan?
Gainsight starts at $2500/month and Bigtincan at On request.
Does Gainsight or Bigtincan run on more platforms?
Gainsight runs on Web. Bigtincan runs on Web, iOS, Android.
What is Gainsight best used for?
Gainsight is most often used for customer success, retention, health scoring. Of those, retention and health scoring are not what Bigtincan is typically brought in for.
What can Gainsight do that Bigtincan cannot?
Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Both handle Salesforce, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

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