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Nonprofit & Fundraising · head to head

Facebook Fundraisers vs Mailchimp

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofit & Fundraising

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Facebook Fundraisers and Mailchimp actually diverge.

Attributes where Facebook Fundraisers and Mailchimp differ
AttributeFacebook FundraisersMailchimp
CategoryNonprofit & FundraisingE-commerce
Founded20042001

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Messenger
  • Web support

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • Instagram

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Mailchimp
  • Productivitynot Mailchimp
  • Automationnot Mailchimp

Mailchimp

  • Email newslettersnot Facebook Fundraisers
  • E-commerce marketingnot Facebook Fundraisers
  • Lead generationnot Facebook Fundraisers
  • Customer engagementnot Facebook Fundraisers
  • Marketing automationnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Facebook Fundraisers or Mailchimp better?
Neither clearly leads. Facebook Fundraisers starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Mailchimp?
Facebook Fundraisers starts at Free and Mailchimp at Free.
Does Facebook Fundraisers or Mailchimp run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Facebook Fundraisers for free?
Both have a free tier, so you can try either at no cost before committing.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Mailchimp is typically brought in for.
What can Facebook Fundraisers do that Mailchimp cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Instagram.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

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