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Canva for Nonprofits vs Mailchimp

Canva for Nonprofits logo

Canva for Nonprofits

Software

Design tool for nonprofit marketing

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Canva for Nonprofits free access covers up to 50 users; further seats are charged at 50 percent of Canva Enterprise pricing; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Canva for Nonprofits covers Design templates, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Canva for Nonprofits and Mailchimp actually diverge.

Attributes where Canva for Nonprofits and Mailchimp differ
AttributeCanva for NonprofitsMailchimp
Pricing modelfreemiumUnknown
Founded20132001

Identical on both: starting price (Free), free tier (Yes), platforms (Web, IOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Canva for Nonprofits

  • Design templates
  • Drag-and-drop editor
  • Stock images
  • Brand kit
  • Team collaboration
  • Google Drive
  • Dropbox
  • Slack

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Canva for Nonprofits

  • Design work for a registered charity at no costnot Mailchimp
  • Team collaboration on branded materials across up to 50 usersnot Mailchimp
  • Access to Canva Pro premium photo, video and graphics librariesnot Mailchimp
  • Brand kit management for consistent nonprofit communicationsnot Mailchimp

Mailchimp

  • Email newslettersnot Canva for Nonprofits
  • E-commerce marketingnot Canva for Nonprofits
  • Lead generationnot Canva for Nonprofits
  • Customer engagementnot Canva for Nonprofits
  • Marketing automationnot Canva for Nonprofits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Canva for Nonprofits

  • Free access covers up to 50 users; further seats are charged at 50 percent of Canva Enterprise pricing
  • Government agencies, political groups, educational institutions and grant-making foundations are all excluded
  • Most 501(c) categories other than 501(c)(3) do not qualify
  • Eligibility requires registered charitable status and country-specific documentation

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Canva for Nonprofits

Free
  • FreeFree
    • Design templates
    • Basic elements
  • Canva Pro Nonprofit$1/month
    • Premium templates
    • Brand kit
    • Team collaboration

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Canva for Nonprofits if

  • You need design templates.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want drag-and-drop editor.
Canva for Nonprofits review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Canva for Nonprofits or Mailchimp better?
Neither clearly leads. Canva for Nonprofits starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Canva for Nonprofits or Mailchimp?
Canva for Nonprofits starts at Free and Mailchimp at Free.
Does Canva for Nonprofits or Mailchimp run on more platforms?
Canva for Nonprofits runs on Web, IOS, Android. Mailchimp runs on Web, iOS, Android.
Can I use Canva for Nonprofits for free?
Both have a free tier, so you can try either at no cost before committing.
What is Canva for Nonprofits best used for?
Canva for Nonprofits is most often used for design work for a registered charity at no cost, team collaboration on branded materials across up to 50 users, access to canva pro premium photo, video and graphics libraries, brand kit management for consistent nonprofit communications. Of those, design work for a registered charity at no cost and team collaboration on branded materials across up to 50 users are not what Mailchimp is typically brought in for.
What can Canva for Nonprofits do that Mailchimp cannot?
Canva for Nonprofits covers Design templates, Drag-and-drop editor, Stock images, Brand kit. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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