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Influencer Marketing · head to head

Cohley vs Friendbuy

C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Friendbuy logo

Friendbuy

Affiliate Marketing

Referral and loyalty platform for DTC brands

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Friendbuy no public pricing; requires sales call which makes it difficult to compare costs
  • They diverge on capability: Cohley covers Photo content, Friendbuy covers Referral programs.

Where they differ

Only the attributes on which Cohley and Friendbuy actually diverge.

Attributes where Cohley and Friendbuy differ
AttributeCohleyFriendbuy
Starting priceOn request$249/month
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20162010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • Salesforce Commerce Cloud

Only in Friendbuy

  • Referral programs
  • Loyalty programs
  • Fraud detection
  • Attribution tracking
  • Klaviyo
  • Attentive
  • Yotpo
  • Gorgias

Both cover

  • A/B testing
  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Friendbuy
  • Video contentnot Friendbuy
  • Customer reviewsnot Friendbuy
  • Social contentnot Friendbuy
  • Ad creativenot Friendbuy

Friendbuy

  • affiliate marketing managementnot Cohley
  • Workflow automationnot Cohley
  • Reportingnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Friendbuy

  • No public pricing; requires sales call which makes it difficult to compare costs
  • Custom pricing can be expensive, especially for additional currencies or features
  • Low level of customization makes it difficult to implement seamlessly and maintain brand consistency
  • Customer support only available via email with slow response times
  • Rewards require manual processing and approval rather than automatic distribution
  • Tracking accuracy issues where referred customers sometimes marked as existing customers

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Friendbuy

$249/month
  • Starter$249/month
    • Referral program
    • Basic analytics
    • Email support

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Friendbuy if

  • You need referral programs.
  • You also want loyalty programs.
Friendbuy review

Questions people ask

Is Cohley or Friendbuy better?
Neither clearly leads. Cohley starts at On request and Friendbuy at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Friendbuy?
Cohley starts at On request and Friendbuy at $249/month.
Does Cohley or Friendbuy run on more platforms?
Cohley runs on Web, Api. Friendbuy runs on Web.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Friendbuy is typically brought in for.
What can Cohley do that Friendbuy cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Friendbuy covers Referral programs, Loyalty programs, Fraud detection, Attribution tracking. Both handle A/B testing, Shopify, Web support.

Answered from the vendors’ own pages

Friendbuy: What is Friendbuy's pricing model?

Friendbuy uses custom quote-based pricing with no publicly listed rates. Starting point is approximately $3,000 annually, with costs varying based on traffic volume, features needed, and onboarding requirements. Annual contracts are required.

Source
Friendbuy: Does Friendbuy offer a free trial?

Friendbuy does not offer a free trial. Prospective customers must contact sales for a demo and quote. There is no self-serve signup or trial period available.

Source
Friendbuy: Does Friendbuy offer referral and loyalty programs?

Yes. Friendbuy bundles both referral and loyalty program features together. You cannot purchase referral features alone and must pay for the complete suite.

Source
Friendbuy: What integrations does Friendbuy support?

Friendbuy integrates with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce, plus marketing tools like Klaviyo, Braze, and Segment.

Source
Friendbuy: Are rewards processed automatically in Friendbuy?

Activity is tracked automatically, but rewards are processed manually, requiring administrator action to approve and distribute rewards to referrers.

Source
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Related pages

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