Softwr

Influencer Marketing · head to head

Cohley vs GrowSurf

C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: Cohley covers Photo content, GrowSurf covers Referral tracking.

Where they differ

Only the attributes on which Cohley and GrowSurf actually diverge.

Attributes where Cohley and GrowSurf differ
AttributeCohleyGrowSurf
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingAffiliate Marketing
Founded20162017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot GrowSurf
  • Video contentnot GrowSurf
  • Customer reviewsnot GrowSurf
  • Social contentnot GrowSurf
  • Ad creativenot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot Cohley
  • White-label referral systems matching brand appearancenot Cohley
  • AI-powered reward suggestions and promotional copy generationnot Cohley
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.

Questions people ask

Is Cohley or GrowSurf better?
Neither clearly leads. Cohley starts at On request and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at On request for Cohley and Free for GrowSurf.
Does Cohley or GrowSurf run on more platforms?
Cohley runs on Web, Api. GrowSurf runs on Web.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what GrowSurf is typically brought in for.
What can Cohley do that GrowSurf cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Both handle Web support.

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