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Marketing · head to head

Buffer vs Engagedly

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Engagedly logo

Engagedly

Marketing

Cloud-based employee engagement and performance management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Engagedly there is a minimum spend of $7,500 per year regardless of headcount
  • They diverge on capability: Buffer covers Post scheduling, Engagedly covers Performance management.

Where they differ

Only the attributes on which Buffer and Engagedly actually diverge.

Attributes where Buffer and Engagedly differ
AttributeBufferEngagedly
Pricing modelUnknownsubscription
PlatformsWeb, iOS, AndroidWeb
CategoryMarketingUnknown
Founded20102013

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid
  • Facebook

Only in Engagedly

  • Performance management
  • Goal tracking
  • Feedback tools
  • Recognition
  • Mobile app
  • Manager resources
  • Development plans
  • Slack

Both cover

  • Analytics dashboard

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Engagedly
  • Content planningnot Engagedly
  • Performance analyticsnot Engagedly
  • Team collaborationnot Engagedly
  • Client managementnot Engagedly

Engagedly

  • Performance reviews, goals and continuous feedbacknot Buffer
  • Employee engagement and pulse surveysnot Buffer
  • Peer recognition with badges and a rewards storefrontnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Engagedly

  • There is a minimum spend of $7,500 per year regardless of headcount
  • All published per-user rates are billed annually rather than monthly
  • The platform is sold as separate modules, so performance, learning, survey and recognition capabilities are priced individually and stack up
  • Per-user rates are quoted as ranges such as $5 to $8 for performance and $3 to $5 for learning, with the actual figure varying by employee count and bundling
  • Recognition and rewards is a further $2 per user per month on top of the other modules
  • Every plan routes through Book a Demo rather than self-serve checkout

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Engagedly

Free
  • FreeFree
    • Basic performance management
    • Goals
    • Feedback
  • Pro$undefined/month
    • Advanced performance management
    • Recognition
    • Analytics

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Engagedly if

  • You need performance management.
  • You want to start without paying.
  • You also want goal tracking.
Engagedly review

Questions people ask

Is Buffer or Engagedly better?
Neither clearly leads. Buffer starts at Free and Engagedly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Engagedly?
Buffer starts at Free and Engagedly at Free.
Does Buffer or Engagedly run on more platforms?
Buffer runs on Web, iOS, Android. Engagedly runs on Web.
Can I use Buffer for free?
Both have a free tier, so you can try either at no cost before committing.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Engagedly is typically brought in for.
What can Buffer do that Engagedly cannot?
Buffer covers Post scheduling, Content calendar, Link shortening, Hashtag manager. Engagedly covers Performance management, Goal tracking, Feedback tools, Recognition. Both handle Analytics dashboard.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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