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Affiliate Marketing · head to head

Amazon Associates vs Brandbassador

Amazon Associates logo

Amazon Associates

Affiliate Marketing

The world's largest affiliate marketing program

From
Free
Rated
-
Full reviewWebsite
Brandbassador logo

Brandbassador

Influencer Marketing

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Associates has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Associates commission rates are among the lowest in affiliate marketing at 4-20% by category; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
  • They diverge on capability: Amazon Associates covers Product linking tools, Brandbassador covers Campaign management.

Where they differ

Only the attributes on which Amazon Associates and Brandbassador actually diverge.

Attributes where Amazon Associates and Brandbassador differ
AttributeAmazon AssociatesBrandbassador
Starting priceFree$599/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Browser plugin, Mobile browserWeb, Mobile
CategoryAffiliate MarketingInfluencer Marketing
Founded19962013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Associates

  • Product linking tools
  • Native shopping ads
  • SiteStripe toolbar
  • Commission tracking
  • Real-time reporting
  • WordPress
  • Blogger
  • YouTube

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Instagram

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Associates

  • affiliate marketing managementnot Brandbassador
  • Workflow automationnot Brandbassador
  • Reportingnot Brandbassador

Brandbassador

  • Employee advocacynot Amazon Associates
  • Brand advocacynot Amazon Associates
  • Content amplificationnot Amazon Associates

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Associates

  • Commission rates are among the lowest in affiliate marketing at 4-20% by category
  • Requires $100 minimum earnings threshold before payment is issued
  • Cookie duration limited to 24 hours for click tracking, compared to 60-90 days at competitors

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Pricing, plan by plan

Amazon Associates

Free

No published plan breakdown. See the Amazon Associates review.

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Which should you pick?

Choose Amazon Associates if

  • You need product linking tools.
  • You want to start without paying.
  • You work on Web, Browser plugin, Mobile browser.
  • You also want native shopping ads.
Amazon Associates review

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Questions people ask

Is Amazon Associates or Brandbassador better?
Neither clearly leads. Amazon Associates starts at Free and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Associates or Brandbassador?
Amazon Associates has a free tier; the other does not. Paid plans start at Free for Amazon Associates and $599/month for Brandbassador.
Does Amazon Associates or Brandbassador run on more platforms?
Amazon Associates runs on Web, Browser plugin, Mobile browser. Brandbassador runs on Web, Mobile.
Can I use Amazon Associates for free?
Yes. Amazon Associates has a free tier, so you can try it without paying. Brandbassador starts at $599/month.
What is Amazon Associates best used for?
Amazon Associates is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Brandbassador is typically brought in for.
What can Amazon Associates do that Brandbassador cannot?
Amazon Associates covers Product linking tools, Native shopping ads, SiteStripe toolbar, Commission tracking. Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Amazon Associates: Is it free to join Amazon Associates?

Yes. There are no signup fees, monthly costs, or commissions paid to Amazon. Joining and participation are completely free.

Source
Amazon Associates: How long does a click cookie last?

Amazon gives you 24 hours to earn a commission once a visitor clicks an affiliate link. You also earn a commission if a person adds a product to their cart within 24 hours and purchases it within 90 days.

Source
Amazon Associates: What are the commission rates?

Commission rates vary by product category. Amazon Games earns 20%, Luxury Beauty at 10%, Kitchen at 4.5%, and All Other Categories at 4%. Commission rates change frequently.

Source
Amazon Associates: How often does Amazon pay affiliates?

Amazon Associates provides reports updated hourly for most orders. Earnings can be tracked in real-time through the Associates Central dashboard. Payments are issued monthly if earnings exceed $100.

Source
Amazon Associates: Can I earn commissions internationally?

Yes. Amazon Associates operates in multiple countries. OneLink allows US Associates to earn commissions internationally by automatically directing customers to their local Amazon store.

Source
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Related pages

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