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Better Proposals vs Apttus

Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Apttus logo

Apttus

Software

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
  • They diverge on capability: Better Proposals covers Proposal templates, Apttus covers CPQ.

Where they differ

Only the attributes on which Better Proposals and Apttus actually diverge.

Attributes where Better Proposals and Apttus differ
AttributeBetter ProposalsApttus
Starting price$19/month$100/month
Founded20162006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Apttus
  • Taking payment at the point of signaturenot Apttus
  • Tracking when a prospect opens and reads a proposalnot Apttus
  • Reusable content library and templatesnot Apttus
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Apttus

Apttus

  • Customer Successnot Better Proposals
  • Quote To Cashnot Better Proposals
  • Enterprise Cpqnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Questions people ask

Is Better Proposals or Apttus better?
Neither clearly leads. Better Proposals starts at $19/month and Apttus at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Apttus?
Better Proposals starts at $19/month and Apttus at $100/month.
Does Better Proposals or Apttus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Apttus is typically brought in for.
What can Better Proposals do that Apttus cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Both handle Salesforce, Web support.
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