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Technology · head to head

Amplitude vs ELK Stack

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
ELK Stack logo

ELK Stack

Log Management

Open Source Search and Log Analytics

From
Free
Rated
-

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; ELK Stack the free Basic self managed subscription excludes machine learning, alerting, single sign on via SAML or OpenID Connect, LDAP and Active Directory authentication, field and document level security, searchable snapshots and cross cluster replication
  • They diverge on capability: Amplitude covers Event tracking, ELK Stack covers Full-text search.

Where they differ

Only the attributes on which Amplitude and ELK Stack actually diverge.

Attributes where Amplitude and ELK Stack differ
AttributeAmplitudeELK Stack
Pricing modelUnknownopen-source
PlatformsWeb, Ios, Android, ApiWeb, Api
CategoryTechnologyLog Management
Founded20122011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in ELK Stack

  • Full-text search
  • Data visualization
  • Log aggregation
  • Time-series analytics
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot ELK Stack
  • Feature adoption trackingnot ELK Stack
  • Conversion rate optimizationnot ELK Stack
  • Customer journey mappingnot ELK Stack
  • Retention improvementnot ELK Stack

ELK Stack

  • Centralised log search and analytics over Elasticsearchnot Amplitude
  • Dashboards and visualisation of machine data in Kibananot Amplitude
  • Self managing a search and observability cluster on your own hardwarenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

ELK Stack

  • The free Basic self managed subscription excludes machine learning, alerting, single sign on via SAML or OpenID Connect, LDAP and Active Directory authentication, field and document level security, searchable snapshots and cross cluster replication
  • Cross cluster operations require the same subscription tier on every cluster involved
  • The 99.95 percent monthly uptime SLA applies only to the Platinum and Enterprise subscription tiers
  • Three deployment models are priced on three different bases: resource based for Cloud Hosted, usage based for Serverless and licence based on nodes and RAM for self managed
  • Elastic Cloud Serverless does not yet support traffic filtering, cross project search or bring your own key
  • The pricing page publishes no rate for any tier

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

ELK Stack

Free
  • FreeFree
    • Full-text search
    • Data visualization
    • Log aggregation

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.

Choose ELK Stack if

  • You need full-text search.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data visualization.

Questions people ask

Is Amplitude or ELK Stack better?
Neither clearly leads. Amplitude starts at Free and ELK Stack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or ELK Stack?
Amplitude starts at Free and ELK Stack at Free.
Does Amplitude or ELK Stack run on more platforms?
Amplitude runs on Web, Ios, Android, Api. ELK Stack runs on Web, Api.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what ELK Stack is typically brought in for.
What can Amplitude do that ELK Stack cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. ELK Stack covers Full-text search, Data visualization, Log aggregation, Time-series analytics.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source

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