Software · head to head
Amplitude vs Firestore

Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -

Firestore
Software
Flexible, scalable NoSQL cloud database from Firebase
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Firestore the no-cost Spark plan caps Standard edition at 50,000 document reads, 20,000 writes and 20,000 deletes per day
- They diverge on capability: Amplitude covers Event tracking, Firestore covers Document Model.
Where they differ
Only the attributes on which Amplitude and Firestore actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in Firestore
- Document Model
- Real-time Updates
- Offline Support
- ACID Transactions
- Expressive Queries
- Multi-region
- Security Rules
- Firebase Auth
Both cover
- BigQuery
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot Firestore
- Feature adoption trackingnot Firestore
- Conversion rate optimizationnot Firestore
- Customer journey mappingnot Firestore
- Retention improvementnot Firestore
Firestore
- Storing structured application data with realtime listenersnot Amplitude
- Backing mobile and web apps with a serverless document databasenot Amplitude
- Building offline first apps that sync when connectivity returnsnot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Firestore
- The no-cost Spark plan caps Standard edition at 50,000 document reads, 20,000 writes and 20,000 deletes per day
- The Spark plan caps storage at 1 GiB and network egress at 10 GiB per month
- Charging is per document read, so a query returning many documents bills for every one of them
- Going beyond the free thresholds requires the pay as you go Blaze plan billed at Google Cloud rates with no fixed monthly ceiling
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Firestore
Free- SparkFree
- 1GB storage
- 50K reads/day
- 20K writes/day
- BlazeFree
- Pay as you go
- Unlimited operations
- Multi-region
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose Firestore if
- You need document model.
- You want to start without paying.
- You work on Web, Ios, Android, Flutter.
- You also want real-time updates.
Questions people ask
- Is Amplitude or Firestore better?
- Neither clearly leads. Amplitude starts at Free and Firestore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or Firestore?
- Amplitude starts at Free and Firestore at Free.
- Does Amplitude or Firestore run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. Firestore runs on Web, Ios, Android, Flutter.
- Can I use Amplitude for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Firestore is typically brought in for.
- What can Amplitude do that Firestore cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Firestore covers Document Model, Real-time Updates, Offline Support, ACID Transactions. Both handle BigQuery.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceRelated pages
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