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Amazon Aurora vs Amplitude

Amazon Aurora logo

Amazon Aurora

Software

MySQL and PostgreSQL-compatible relational database built for the cloud

From
Free
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Aurora aurora requires AWS ecosystem knowledge and integration with other AWS services; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Amazon Aurora covers MySQL/PostgreSQL Compatible, Amplitude covers Event tracking.

Where they differ

Only the attributes on which Amazon Aurora and Amplitude actually diverge.

Attributes where Amazon Aurora and Amplitude differ
AttributeAmazon AuroraAmplitude
Pricing modelusage-basedUnknown
PlatformsAWS CloudWeb, Ios, Android, Api
Founded20062012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Aurora

  • MySQL/PostgreSQL Compatible
  • 5x MySQL Performance
  • Auto-scaling Storage
  • Global Database
  • Serverless v2
  • Multi-master
  • Fault Tolerant
  • AWS Lambda

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

What people use each for

The jobs each tool is most often brought in to do.

Amazon Aurora

  • Transaction processingnot Amplitude
  • Data storagenot Amplitude
  • Application backendnot Amplitude
  • Reportingnot Amplitude
  • Data analyticsnot Amplitude

Amplitude

  • User behavior analysisnot Amazon Aurora
  • Feature adoption trackingnot Amazon Aurora
  • Conversion rate optimizationnot Amazon Aurora
  • Customer journey mappingnot Amazon Aurora
  • Retention improvementnot Amazon Aurora

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Aurora

  • Aurora requires AWS ecosystem knowledge and integration with other AWS services
  • Pricing can become expensive with high-traffic applications using many read replicas
  • Limited support for non-relational data types compared to NoSQL alternatives

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Amazon Aurora

Free
  • Serverless v2$0.12/hour
    • Auto-scaling
    • Pay per ACU
    • Instant scaling
  • Provisioned$29/month
    • Dedicated instances
    • Predictable performance
    • Reserved capacity

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Amazon Aurora if

  • You need mysql/postgresql compatible.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want 5x mysql performance.
Amazon Aurora review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Amazon Aurora or Amplitude better?
Neither clearly leads. Amazon Aurora starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Aurora or Amplitude?
Amazon Aurora starts at Free and Amplitude at Free.
Does Amazon Aurora or Amplitude run on more platforms?
Amazon Aurora runs on AWS Cloud. Amplitude runs on Web, Ios, Android, Api.
Can I use Amazon Aurora for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Aurora best used for?
Amazon Aurora is most often used for transaction processing, data storage, application backend, reporting. Of those, transaction processing and data storage are not what Amplitude is typically brought in for.
What can Amazon Aurora do that Amplitude cannot?
Amazon Aurora covers MySQL/PostgreSQL Compatible, 5x MySQL Performance, Auto-scaling Storage, Global Database. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

Amazon Aurora: Is Amazon Aurora compatible with MySQL and PostgreSQL?

Yes, Amazon Aurora offers MySQL and PostgreSQL compatibility with full compatibility to their open-source counterparts, allowing you to migrate existing databases with standard tools.

Source
Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amazon Aurora: What uptime SLA does Amazon Aurora provide?

Aurora is designed for up to 99.99% single-region uptime and 99.999% multi-region uptime with automatic failover.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amazon Aurora: How much does Amazon Aurora cost?

Aurora uses serverless, usage-based pricing where you pay only for consumed capacity. Typical pricing ranges from $50-70 per month for minimal setups to $400-600 per month for small production clusters.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Amazon Aurora: Can Amazon Aurora scale automatically?

Yes, Aurora automatically scales to match workload demands without performance degradation, supporting both read and write scaling.

Source
Amazon Aurora: How many read replicas does Aurora support?

Aurora supports up to 15 low-latency read replicas for distributing read traffic across your application.

Source
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