Softwr

Software · head to head

Airtable vs Gladly

Airtable logo

Airtable

Software

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Full reviewWebsite
Gladly logo

Gladly

Software

Radically personal customer service

From
$180/month
Rated
-
Full reviewWebsite

The short version

  • Only Airtable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Gladly covers Lifelong conversation.

Where they differ

Only the attributes on which Airtable and Gladly actually diverge.

Attributes where Airtable and Gladly differ
AttributeAirtableGladly
Starting priceFree$180/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, DesktopWeb, Ios, Android
Founded20122014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • API access

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Magento

Both cover

  • Salesforce
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Gladly
  • Lightweight internal tools built on shared recordsnot Gladly
  • Automations between Airtable and other systemsnot Gladly
  • Sharing read-only views with collaborators, who are not chargednot Gladly
  • Collecting submissions through forms without paying for a seatnot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot Airtable
  • Handling support conversations across voice, messaging and emailnot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$null/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.
Airtable review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is Airtable or Gladly better?
Neither clearly leads. Airtable starts at Free and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Gladly?
Airtable has a free tier; the other does not. Paid plans start at Free for Airtable and $180/month for Gladly.
Does Airtable or Gladly run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Gladly runs on Web, Ios, Android.
Can I use Airtable for free?
Yes. Airtable has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Gladly is typically brought in for.
What can Airtable do that Gladly cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Both handle Salesforce, SOC2, GDPR.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Airtable

More on Gladly

Keep looking

Other head to heads