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Software · head to head

Airtable vs Groove

Airtable logo

Airtable

Software

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Full reviewWebsite
Groove logo

Groove

Software

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Only Airtable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Groove covers Shared inbox.

Where they differ

Only the attributes on which Airtable and Groove actually diverge.

Attributes where Airtable and Groove differ
AttributeAirtableGroove
Starting priceFree$12/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, DesktopWeb, Ios, Android
Founded20122011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • API access

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello

Both cover

  • Slack
  • Salesforce
  • Jira
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Groove
  • Lightweight internal tools built on shared recordsnot Groove
  • Automations between Airtable and other systemsnot Groove
  • Sharing read-only views with collaborators, who are not chargednot Groove
  • Collecting submissions through forms without paying for a seatnot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Airtable
  • Handling email, chat and messaging support in one queuenot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$null/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.
Airtable review

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Questions people ask

Is Airtable or Groove better?
Neither clearly leads. Airtable starts at Free and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Groove?
Airtable has a free tier; the other does not. Paid plans start at Free for Airtable and $12/month for Groove.
Does Airtable or Groove run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Groove runs on Web, Ios, Android.
Can I use Airtable for free?
Yes. Airtable has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Groove is typically brought in for.
What can Airtable do that Groove cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Both handle Slack, Salesforce, Jira, GDPR.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
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Related pages

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